AITM: Modeling the Sequential Dependence among Audience Multi-step Conversions with Multi-task Learning in Targeted Display Advertising
ESMM et al. - Part 4
Jun 2, 20247 min read107
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Entire Space Multi-task Models
ESM2: Entire Space Multi-Task Modeling via Post-Click Behavior Decomposition for Conversion Rate Prediction
ESMM et al. - Part 3
May 23, 20245 min read241
ESMM: Entire Space Multi-Task Model: An Effective Approach for Estimating Post-Click Conversion Rate
ESMM et al. - Part 2
May 15, 20244 min read118
An Introduction to Entire Space Multi-Task Modeling
ESMM et al. - Part 1
May 6, 20243 min read83